Asda – #becauseitschristmas – November 2015
29 January 2016
Asda showcased a TVC full of humorous Christmas scenes and a jolly song, so what better way to enhance this by OOH special builds!
ASDA wanted to showcase that Christmas is only around the corner with an all singing and all dancing LED special build. All the Christmas decorations shown in the creative are made up of small coloured LEDs, with approx. 2,000 LEDs in total! The build has great impact at night and really stands out with the amount of colour. The special build elements was produced for 1x site only that was located in Leeds, Hunslet Rd right by the ASDA Head Office.
For more information on this campaign or for any special build queries please contact Paul Shields @ Hi Rezz.