Coca Cola – Christmas – December 2015
29 January 2016
Coca Cola launched their Christmas campaign with an extensive OOH booking including bus, taxi, digital and small format. Working alongside these multiple formats, roadside we were tasked to deliver stand out special builds promoting the new 1.7l bottle with unique interactive Christmas bow.
Working with 10 x 6sheet sites nationwide we created a fully branded, interactive 6 sheet displaying the new 1.75L bottle in all its glory. 6 sheets were transformed into display cases where enlarged 3d models of the bottle were displayed. The unique surround poster allowed consumers to interact with the press pad on the poster, activating the famous ”Holidays are coming” sound track as well as a gentle snow fall within the 6 sheet. Yes…snowing 6 sheets!! The QR code also on the poster allows consumers to further interact with the brand by linking them to a URL site where they can enter the competition to win brand prizes.
For more information on this campaign or for any special build queries please contact Paul Shields @ Hi Rezz.