CROCS – APRIL 2015
29 April 2015
Crocs choose ‘DayNite’ process for OOH
When Crocs were looking to do something different for their forthcoming OOH campaign , Hi Rezz were asked to proposed a number of unusual production techniques that would give Crocs that extra creative dimension. With advice and guidance from Hi Rezz the US based agency McKinney chose DayNite and came up with their ‘Clouds’ and ‘Fireworks’ creative for a selection of BL48s.
The key benefits for choosing DayNite are the opportunity to have two compatible but different creatives that change back and forth every 24hrs yet still having exclusive 24/7 ownership of the display.