Jack Daniels – November 2015

29 January 2016

Jack Daniels

To launch the new Jack Daniels Tennessee Fire, Brown Foreman wanted to do something a little different that brings the fiery hot cinnamon flavour of the liqueur to life and ignites memorable nights together! With November looming and its infamous Bonfire Night in the calendar, it seemed like the perfect opportunity to activate an innovative campaign within our trendy urbanites key target areas.

To kick start the launch and bring a little fire to the streets of London, we created a standout halo lighting technique by using burnt orange rope lighting, sandwiched between two 2D cut-outs that protruded above the billboard creating the illusion that it’s on fire, especially at night working well with the fiery coal background creative!

For more information on this campaign or for any special build queries please contact Paul Shields @ Hi Rezz.