L’Oreal – December 2015

29 January 2016

Hi Rezz put together a media first for L’Oréal
incorporating a 3D build onto a double sided
hanging banner.

The basic idea was first pitched to L’Oreal back
in March and this concept was subsequently
approved. We developed the final creative
over the summer months and then went
into production to fabricate the giant gold
bow and ribbon. The bow was produced in
Paris and we worked closely with Limited
Space and L’Oréal’s suppliers to manage the
bespoke build of this year’s trending bow for
Armani Si.

The 3D build was installed at the massive
Bullring shopping centre, Birmingham where
it’s supported by the Atrium skin between the
floors and Adlifts.

For more information on this campaign or for
any special build queries please contact Paul
Shields @ Hi Rezz.