LUCOZADE – JUNE / JULY 2015
02 July 2015
LUCOZADE Gives fizz to OOH Posters
Well, not quite fizz but they have certainly hit the street with all guns blazing colourwise.
Instead of sticking with the standard litho 4 colour CMYK print process, Grey wanted to really grab eyeballs using vibrant colours and developed the idea to design 3 different creatives, each creative using 9 different special pantone colours across a national road & rail 48s campaign including cross track 48s and bus T sides.
Having to deal with 9 different colours instead of the usual 4 presented a complex print process and Hi Rezz was briefed to bring the project to fruition to ensure colour quality, detail and exact colour matching across all sheets.
Combined with the 3 different executions across roadside & rail plus 1 execution for the bus T sides, the visibility & clarity was exceptional and delivered a truly dynamic campaign.
For more information on this campaign or for any special build queries please contact Paul Shields @ Hi Rezz.