M & S – Christmas – December 2015
29 January 2016
M&S launched their “Art of Christmas” campaign, which is their largest OOH campaign in many years! Heavy investment also in TV, press, digital and radio.
Working alongside multiple digital formats, roadside, rail and mall in November and December, we helped M&S add a touch of Christmas sparkle to the food element of the campaign with some scrumptious LED Specials. Working on 25 x Gold London T-Sides, for the first time, we were able to use yellow LEDS used in conjunction with creative for superior stand out. 10 x Backlight 96 sheets were also fitted with subtle twinkling white LEDS to add shimmer and sparkled to their logo and elements of creative
For more information on this campaign or for any special build queries please contact Paul Shields @ Hi Rezz.